Botlé Franchising
Values, people, and tools for the new taste entrepreneurs.
Botlé Franchising Srl leads the development of Bottega Botlé — an innovative concept that blends wine tourism, food & wine culture and digital technology into an immersive, scalable experience with high added value.
The Botlé Franchising is the strategic and operational engine behind the franchise. It defines the brand identity, drives its expansion, coordinates training, and steers the evolution of the model with a clear, contemporary business vision. At the heart of the project is Rewine — the first infotainment system designed for wine tasting, making every experience interactive, educational and memorable.
At the helm of the Group is Gaetano Lanza, an entrepreneur with over twenty years’ experience in communication, hospitality and executive training. With Botlé, he has created a new form of wine tourism: engaging, accessible, and capable of combining sensory experience with knowledge-sharing.
The Botlé Franchising is more than a franchise: it’s a network of values, people and tools designed to support a new generation of entrepreneurs in the world of taste.
Becoming part of the Botlé ecosystem means investing in a robust, forward-thinking venture — one that’s built to grow with you.
In the Spotlight
Watch the Rai3 channel feature on Bottega Botlè Bologna and Rewine technology. A story that spotlighted us as a leading-edge format in contemporary wine tourism.
Fairs & Events
Catch up on what happened at Vinitaly 2025 during the official launch of Rewine technology. A debut that captured the attention of the press and a new wave of entrepreneurs in the food & wine industry.
Reviews
At Bottega Botlè, it’s not just about tasting wine — it’s about living an experience that leaves a mark. Discover what people are saying after trying a Sip & Learn tasting experience.
Gaetano Lanza
Strategic vision, a passion for taste, and a spirit of innovation: three qualities that define Gaetano’s journey.
An entrepreneur, trainer and communicator with over twenty years of experience in marketing, hospitality, event planning and corporate training.
Gaetano Lanza is the founder of the Botlé Franchising and the creator of Rewine — the proprietary technology transforming the food and wine experience through digital innovation.
With a hands-on, results-driven approach, he leads the Bottega Botlé project, working closely with partners and future franchisees — from strategic planning to practical implementation.
His goal? To turn taste into experience, and experience into a business model that’s authentic, replicable, and built to last.
Discover the Shop
Toasts and smiles: let yourself be enchanted by the atmosphere of Bottega Botlé.
Philosophy
Taste as experience, experience as a model
Vision
To become the go-to destination for those seeking authentic wine tourism experiences, where taste meets digital innovation and every visit becomes a unique sensory journey.
Mission
To establish the Experiential Bottega model through a format that is both scalable and replicable. We offer guided tastings, smart technology and an educational approach that brings taste to life in an authentic, informed and engaging way.
Valori
We celebrate local identity
We select authentic products, share local stories, and support Italian artisanal quality.
We select authentic products, share local stories, and support Italian artisanal quality.
We engage all five senses
We stimulate the senses through guided tastings, storytelling and digital interaction. Taste is meant to be lived, not just described.
We stimulate the senses through guided tastings, storytelling and digital interaction. Taste is meant to be lived, not just described.
We simplify through technology
We use innovative tools like Rewine to make every activity intuitive, modern and accessible.
We use innovative tools like Rewine to make every activity intuitive, modern and accessible.
We build lasting relationships
We provide ongoing training, hands-on guidance and strategic support for every partner who joins the Botlé network.
We provide ongoing training, hands-on guidance and strategic support for every partner who joins the Botlé network.
Taste. Explore. Take it with you.
The experiential franchise redefining wine tourism. An innovative format that blends taste culture, technology, and hospitality.
A new way to experience wine tourism, where experience, culture and innovation take centre stage.
Bottega Botlé
1
An experience that stays with you
Guided tastings, thematic journeys, and authentic stories of place and tradition. Every visit is designed to engage, surprise, and leave a lasting impression.
2
Technology that draws you in
Tastings become interactive: digital profiles, quizzes, and tailored suggestions.
With our Rewine technology, wine isn’t just tasted, it’s explored.
With our Rewine technology, wine isn’t just tasted, it’s explored.
3
Flexible. Distinctive. Impactful.
A tested, versatile format that adapts easily to any setting, designed to attract tourists, enthusiasts and the taste-curious.
4
End-to-end support
We provide targeted training, operational tools, and continuous organisational support. From launch to growth, you’ll be guided by our team, including direct input from our CEO — with hands-on, strategic support.
Rewine
1
Knowledge that engages
An autonomous and educational experience, designed to spark curiosity and encourage deeper discovery.
2
Sip. Play. Learn
The Sommelier Game turns wine tasting into a playful, memorable experience.
At the end, each guest receives a personalised certificate, it’s learning made fun, and memories made to last.
At the end, each guest receives a personalised certificate, it’s learning made fun, and memories made to last.
3
Smarter sales and connections
Rewine analyses guest preferences to recommend personalised wines and products.
With Rewine Mail, you can send targeted communications featuring tailored offers.
With Rewine Mail, you can send targeted communications featuring tailored offers.
4
Flexible. Distinctive. Effective.
The platform is user-friendly, customisable, and ready for every new Bottega.
With AI support, you can add content and manage products smoothly and intuitively.
With AI support, you can add content and manage products smoothly and intuitively.
Rewine is the digital solution that transforms every tasting into an immersive, educational, and personalised experience.
Through 4.0 dispensing technology integrated with the software, customers can explore regions, stories, and flavours in a truly immersive and heartfelt way.
Through 4.0 dispensing technology integrated with the software, customers can explore regions, stories, and flavours in a truly immersive and heartfelt way.
Rewine is the digital solution that transforms every tasting into an immersive, educational, and personalised experience.
Through 4.0 dispensing technology integrated with the software, customers can explore regions, stories, and flavours in a truly immersive and heartfelt way.
Through 4.0 dispensing technology integrated with the software, customers can explore regions, stories, and flavours in a truly immersive and heartfelt way.
Rewine
1
Knowledge that engages
An autonomous and educational experience, designed to spark curiosity and encourage deeper discovery.
2
Sip. Play. Learn
The Sommelier Game turns wine tasting into a playful, memorable experience.
At the end, each guest receives a personalised certificate, it’s learning made fun, and memories made to last.
At the end, each guest receives a personalised certificate, it’s learning made fun, and memories made to last.
3
Smarter sales and connections
Rewine analyses guest preferences to recommend personalised wines and products.
With Rewine Mail, you can send targeted communications featuring tailored offers.
With Rewine Mail, you can send targeted communications featuring tailored offers.
4
Flexible. Distinctive. Effective.
The platform is user-friendly, customisable, and ready for every new Bottega.
With AI support, you can add content and manage products smoothly and intuitively.
With AI support, you can add content and manage products smoothly and intuitively.
What They Say About Us
Stories, highlights, and reviews
Here’s how the Bottega Botlè experience and Rewine technology are making an impression.
Contact us
Tell us about your projects. We’ll tell you about ours.
Got a question, an idea, or want to learn more about one of our formats? Fill in the form and we’ll get back to you as soon as possible.
Whether you’re thinking about opening a Bottega, discovering more about Rewine, or simply getting in touch — this is the right place to start.
Whether you’re thinking about opening a Bottega, discovering more about Rewine, or simply getting in touch — this is the right place to start.