An original Urban Wine Experience format, in the heart of the city.
Bottega Botlé® was created to meet a need that already exists in our cities: that of wine lovers, tourists and curious explorers who want to discover wine, its regions and producers, but who often struggle to find a venue truly designed around this kind of experience.
From this demand came the Botlé® Experiential Wine Boutique format: a new way to approach, understand and discover wine through the combination of people, storytelling, tasting and dedicated technologies. Tools and communication methods designed to make the wine experience more accessible, engaging and contemporary, without replacing the human connection that remains at its heart.
How the format works
At Botlé®, guests can stop by for a glass of wine, buy a bottle, or choose to experience wine through formats designed to help them discover it in a new way.
At the heart of the concept are three Urban Wine Experiences: Interactive Learning, to discover wines, regions and producers; Blind Tasting, to put your senses to the test through blind tasting; and Virtual Reality, to immerse yourself in the places and stories behind the wine.
Everything takes place with the support of our Wine Specialists, and experiences can be booked online. Thanks to the automated Delivery system, the relationship continues even after the visit, strengthening customer loyalty and creating new purchasing opportunities, while offering a complete customer experience.
In the Spotlight
Rai 3 and the Italian and international specialist press have featured Botlé® and Rewine® as innovative examples of a new way to experience, communicate and discover wine, across wine boutiques, wineries and hospitality.
Trade Fairs & Recognition
From recognition at Riva del Garda and Go Wine to our biennial presence at Vinitaly, as well as collaborations with Movimento Turismo del Vino and Wine Tourism Hub: milestones that confirm the growing role of Botlé® and Rewine® in contemporary wine tourism.
Reviews
The Bologna pilot store has received over 800 five-star reviews on Google and more than 1,000 reviews overall. 71% spontaneously mention Rewine®, confirming the value of technology within the Botlé® experience.
Botlé Group
Different areas of expertise, one shared development project
The Botlé® project brings together two complementary companies: Botlé Franchising Srl, which develops and coordinates the Experiential Wine Boutique format, and Rewine Italia Srl, which develops technologies dedicated to the wine experience and wine communication.
Together, they provide the network with expertise, tools and operational support across the key areas required to develop a Bottega: from space design and organisation to training, from marketing and people management to technology, performance monitoring and the continuous evolution of the format.
Leading the project are Gaetano Lanza, founder and CEO, with over thirty years of experience in hospitality, training and the development of new business formats, and Cecilia Pedroni, partner and Marketing Director, with expertise in communication, marketing and tourist hospitality.
A team built to support every new opening not only during the initial phase, but also through the long-term growth and development of the business.
Discover the Shop
Let yourself be enchanted by the atmosphere of Bottega Botlé.
Taste as experience, experience as a model
Vision
To become the benchmark format for Urban Wine Tourism, creating new urban spaces that bring people closer to wine, its regions and producers through human, interactive, accessible and engaging experiences.
Mission
To develop technologies, new forms of communication and interactive experiences that offer a new way to discover and experience wine through a distinctive, replicable and continuously evolving format, while always keeping people and the human experience at its core.
Values
KNOWLEDGE: People and Wine
We bring people closer to wine by making it easier, more engaging and more accessible to understand, without oversimplifying its culture, regions and stories.
INNOVATION: Technology and Human Connection
We use dedicated technologies and new forms of communication not to replace people, but to spark curiosity, encourage questions and create dialogue.
CONNECTION: Regions and Producers
We build a bridge between cities, wineries and wine regions, giving greater visibility to the wines, products and people behind them.
SHARING: Growing Together
We share expertise, tools and experience with our franchise partners, supporting each Bottega in the growth of a solid, distinctive and long-lasting business.
An experiential format.
The Botlé® Experiential Wine Boutique brings together experience, retail and technology in a single space, creating multiple opportunities for customer engagement and purchase.
A model already validated at the Bologna pilot store, designed to surprise through engaging and distinctive experiences: from immersive Virtual Reality and Blind Tasting to Interactive Learning.
A format designed to be distinctive, manageable and replicable, offering entrepreneurs multiple revenue streams and an ongoing relationship with customers.
Bottega Botlé
Experiences, tastings, wine by the glass, bottles, products, gift cards and Delivery create multiple purchasing opportunities, both inside and beyond the Bottega.
Rewine® technology makes the experience interactive, distinctive and recognisable, while also supporting the work of the Wine Specialists.
The Bologna pilot store made it possible to validate the format in a real-world setting, turning the experience gained into processes, tools and standards that can be transferred to new openings.
Botlé Franchising supports each new Bottega from design through launch, and continues to support its development with training, marketing, technology and operational assistance.
Rewine
At the end, each guest receives a personalised certificate, it’s learning made fun, and memories made to last.
With Rewine Mail, you can send targeted communications featuring tailored offers.
With AI support, you can add content and manage products smoothly and intuitively.
Through 4.0 dispensing technology integrated with the software, customers can explore regions, stories, and flavours in a truly immersive and heartfelt way.
A proprietary technology, unique of its kind, designed to make discovering wine more engaging and personal. With Rewine®, customers can explore wines and regions, play, discover their own preferences and receive personalised recommendations.
The technology also helps businesses better understand their audience, build stronger relationships and create new purchasing opportunities over time.
Rewine
Intuitive profiles, images, maps and content in 7 languages allow customers to discover wines, regions and producers independently, even without any prior expertise.
With the Sommelier Game, tasting becomes interactive: customers put what they have learned to the test, have fun, build their knowledge and can earn their own certificate.
With Rewine Mail, you can send targeted communications featuring tailored offers.
With AI support, you can add content and manage products smoothly and intuitively.
Stories, highlights, and reviews
Let’s talk about your project
Interested in opening a Bottega Botlé®?
Tell us about yourself, the city you have in mind and your project. You can also use this form to request information about Rewine® or get in touch with our team.